How Telling the African Story Can Empower and Contribute to the Economic Development of Africa with Lanre Aina

Episode #29 with Lanre Aina who is Co-founder and CEO of ATHLST, a digital sports news and content studio. AHLST works closely with African athletes to transform their personal stories into immersive and impactful content that resonate with sports fans worldwide.

In an era where there’s a convergence of entertainment, sports, and culture, the African athlete is 62-65% less likely than his/her American or European counterpart to have their stories told by way of op-ed, documentary or film. ATHLST intends to change that, and in the process meet the news and branding needs of African athletes ensuring that they take control of their own narrative, and by extension, expand their presence and deepen their relevance in sports.

What We Discuss With Lanre Aina

• What are the risks of allowing others to tell Africa's story, and why is it important for Africa to tell its own?
• What is driving the rise in the number of Africans wanting to tell the African story?
• What are some of the challenges in licencing an African documentary to streaming giants such as Netflix and Amazon?
• How did you go about creating a value chain and ecosystem that allows you to create high-quality African content?
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Changing the Financial Landscape of Africa by Creating a New Microfinance Model for the Continent with Viola Llewellyn? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Lanre on LinkedIn at LanreAina, and Twitter @lanreaina

Please visit the ETK Group website for more information on how to improve your chances of successfully entering African markets: www.etkgroup.co.uk

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