#54 Amazon-ly in Love? Part 2

Question: What would it take for you to change your relationship with Amazon? Today we discuss Susan Fornier’s typology of consumer-brand relationships and go over last week’s homework.
(SOURCE) Page 21 https://www.jstor.org/stable/pdf/10.1086/209515.pdf?refreqid=excelsior%3A2be96d181c1846d0fd99b6dd43f7402d
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