Changing my Niche almost crushed my business and me

“Own your Niche, Love your niche, Date your niche” – Akilah

According to the Oxford Dictionary, a niche is “denoting products, services, or interests that appeal to a small, specialized section of the population”. Terms such as small and specialized, means that your niche should capitalize on a targeted audience. Have you ever thought about that?

In this episode, I talk about the importance of selecting a niche and then narrowing it.

One thing that business owners struggle with is communicating to their desired audience that their product or service can help them. How do I know, you may ask? Well, when I broadened my niche,  it was so much harder for me to find ways to communicate to my clients that I am here to help them with their SEO. I knew better, but at the moment, I focused on all the possibilities of SEO and with so many people asking for my services I thought, why not.

The biggest mistake I ever made was broadening my niche to try and help everyone. Just because it’s possible, does not mean it should be done.

In this episode, you’ll learn:

• The reason  it’s important to have a niche for your business?
• The importance of narrowing your niche
• Lessons I took away from making a big mistake in my business.
• Reasons why knowledge-based businesses should use SEO to support their niche.

Remember, don’t make the same mistakes I did. Narrow your niche, sis!