92: Designing Your Business For Success w/ Eric Mbakop

Name: Eric Mbakop

Business Name: A Swift Connect

Current Title: Founder & Chief Designer

Age: 27

Location: Chicago

Educational Background: Majored in Actuarial Science and a minor in Finance

About Eric:

Eric Mbakop is an Entrepreneur, Eternal Optimist, and a Designer for Small Black Businesses. As Founder & Chief Designer of A Swift Connect, the Cameroon native now resides in Chicago and considers himself a Chicagoan who designs strategies and graphics for small black businesses. In consequence, he is a strategic partner for small black businesses throughout their growth journey.

Eric relocated from Cameroon to Chicago 10 years ago and graduated with a Bachelor’s Degree in Actuarial Science and minor in Finance from Roosevelt University in Chicago. He worked as a Consultant for a consulting firm before launching A Swift Connect. He is an avid soccer fan and a Bulls fan!

DURING THIS EPISODE YOU’LL LEARN:

• Understanding the difference between branding and marketing
• How to define and understand your brand
• How to lay the foundation of your brand
• The importance of market research in designing your brand
• What is brand personality and how to define yours
• Tips on building brand loyalty

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/92

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

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🙏🏿 Support: 

This week’s episode is sponsored by IV Purpose, a 2-floor sports restaurant and event space located in Bedstuy Brooklyn, where they offer delicious American and Caribbean cuisine and specialty drinks. 

This unique Black-owned space offers both on-site and off-site catering, only requiring a 7-day advance notice to the event.  

Their buffet-style event menu accommodates groups of 25 or more, making it the perfect option for birthday celebrations, graduation parties, dinners, baby showers, and Department of Education events.

IV Purpose’s off-site catering options are perfect for corporate events, graduations, house parties, etc.

Book your next special occasion at IV Purpose!