90% of Podcasts Are Doing It Wrong — Truth Behind Media Deals & Inside the Joe Budden Podcast Empire

On this episode of Earn Your Leisure, we sit down with Ian Schwartzman (chatgpt://generic-entity?number=0), business partner and part owner of the Joe Budden Network (chatgpt://generic-entity?number=1), for a real behind-the-scenes breakdown of the podcast and media business. Ian opens up about how his partnership with Joe Budden was built, why most podcasts are operating the wrong way, and how content creators often undervalue what they own.

We dive deep into why streaming numbers alone don’t define your worth, how the Joe Budden Network operates like a data company, and why too many ad reads can actually hurt a brand. Ian also explains why so many podcasts fail on Patreon, how network breakups can lead to better ownership structures, and why making good business decisions shouldn’t be taboo in creative industries.

The conversation also breaks down the evolving media landscape, including the deal between Netflix (chatgpt://generic-entity?number=2) and iHeartMedia (chatgpt://generic-entity?number=3), negotiation strategies behind major partnerships, and whether podcasters are giving up video rights too early. From the podcast bubble popping to why experience matters more than an ad check, this episode is a must-watch for anyone building in media, content, or business.

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