84. How to Produce an Event

Join Michael J. MacDonald as he shares invaluable insights from his journey of event producing, culminating in the wildly successful Invest Fest, which drew an astounding 20,000 attendees. In this episode, MacDonald delves into the fundamental steps for starting small and gradually scaling up your events.

Learn how strategic partnerships, particularly with notable figures like Steve Harvey, played a pivotal role in expanding their reach and increasing attendance. Discover the behind-the-scenes details of their first event, hosted by Earn Your Leisure in California, where social media savvy and innovative revenue streams turned a free venue into a profitable venture.

MacDonald emphasizes the importance of consistency, hard work, and leveraging relationships to build successful events. Whether you're hosting online or in-person gatherings, this episode offers actionable tips on securing venues, managing RSVPs, and creating engaging activities to facilitate networking and audience connection.

From securing sponsorship deals to using effective event hosting sites like Universe, this video covers everything you need to know to grow your events from a modest gathering to a large-scale festival. Tune in to learn from Michael's experiences, including navigating challenges like COVID and personal health issues, and walk away with a roadmap to creating impactful and profitable events.

**Key Topics Covered:**

– Starting small and scaling up.

– The power of partnerships in event expansion.

– Social media strategies for securing venues and generating revenue.

– The transition from free to paid events.

– Importance of vendor spaces and talent engagement.

– Financial insights and profitability through vendor spaces and ticket sales.

– Engaging activities and strategic marketing to boost event success.

**Watch now and learn how to transform your event ideas into spectacular successes!**

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