THE SHOCKING SIMPLE STRATEGY BEHIND 7 FIGURE BRANDS
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Wayne Courreges III is a Marine Corps veteran and the founder of CRI Partners, a real estate investment firm focused on building generational wealth through multifamily and entrepreneurial assets. After a 16-year career in asset and property management with CBRE, Wayne transitioned full-time to real estate investing in 2023. He now leads a $50M portfolio that spans value-add multifamily, RV/boat storage development, and strategic commercial projects in Texas and the Southeast.
Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.
Key Takeaways
Wayne’s journey from Marine Corps to CBRE to full-time real estate entrepreneur was fueled by long-term vision and layered income streams.
Asset management and development experience allowed him to take calculated risks while building CRI Partners.
His model includes multifamily investments (80%) and entrepreneurial projects like RV/boat storage and mixed-use developments (20%).
For passive investors, education is key—ask the right questions, vet the sponsor, and understand the deal before wiring money.
Taking action and surrounding yourself with experienced mentors are essential to building momentum and avoiding costly mistakes.
Topics
From W-2 to Full-Time Investor
Started investing while working in commercial real estate at CBRE.
Created income through asset management fees, acquisition fees, and development work before making the leap.
Made the switch when he realized he couldn’t serve both CBRE clients and investors at the level they deserved.
Why Multifamily Is Still the Foundation
80% of his portfolio is traditional value-add multifamily across Houston and San Antonio.
Focuses on deals in strong, secondary markets with stable rent growth and access to workforce housing.
Prioritizes transparency, conservative underwriting, and investor trust.
Entrepreneurial Investments: RV, Boat & Business Storage
Developed a 20×50 enclosed storage facility based on lessons from a successful Huntsville, AL deal.
Business tenants include HVAC companies, disaster response teams, stagers, athletic companies, ranchers, and state agencies.
Facility design and location (highway visibility, 100k+ population) drive demand and retention.
Diversification Through Local Development
Acquired and rezoned 12 acres for a 150-unit multifamily development and SpringHill Suites hotel in Bryan, TX.
Emphasizes that high-risk projects like these are only pursued when they’re local and manageable.
Maintains a disciplined approach—stabilize one asset before scaling the next.
Educating Passive Investors
Created PassiveInvestorCoaching.com to help LPs learn how to vet sponsors, markets, and opportunities.
Teaches how to assess underwriting, ask better questions, and avoid the most common mistakes.
Encourages LPs to start small and grow confidence through informed investing.
📢 Announcement: Learn about our Apartment Investing Mastermind here.
Round of Insights
Failure that set Wayne up for success: Bought a deal in 2022 with bridge debt that required course-correction. Survived the rough patch by refinancing, cutting CapEx, and doubling down on communication with lenders and investors.
Digital or mobile resource:
PassiveInvestorCoaching.com for LP education
Google Earth and BestPlaces.net for evaluating new markets
FEMA.gov for early flood zone vetting
CrimeReports.org for local safety data
Book recommendation:
Daily habit: Schedules each day as either a Focus, Buffer, or Free Day using the Dan Sullivan model—ensuring time is carved out for deep work, meetings, or personal recovery.
#1 insight for investing across asset classes: Know your strengths, and partner with people who complement them. Stay humble and build teams that offset your blind spots.
Favorite restaurant in Texas: Gringo’s Tex-Mex & Sodolaks Beefmasters
Next Steps
Learn more at CREIpartners.com
Get free passive investor training at PassiveInvestorCoaching.com
Explore both stable and entrepreneurial deals—but know the difference in risk, return, and responsibility
Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.
If you’re a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind. I’m Sheila Bella, and I built two multi-7-figure […]
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