440: From Beta Tests to Billion-Dollar Bullseye With Jonathan Cronstedt

Elzie Flenard engages in a dynamic conversation with Jonathan Cronstedt about leadership, self-leadership, and the transformative journey of Kajabi. Jonathan emphasizes the evolving nature of leadership across different stages, highlighting the challenges of self-leadership and the need to overcome the desire for approval.

Their discussion explores the intricate relationship between purpose, culture, and business growth, drawing inspiration from Netflix’s “good goodbye” concept.  Jonathan introduces the “bullseye” concept from his upcoming book, “Billion Dollar Bullseye,” outlining seven core areas of focus in a business. Purpose, profit, product, prestige, promotion, persuasion, and people form the concentric rings that contribute to a company’s growth.

Jonathan shares valuable lessons for entrepreneurs, urging them to focus on solving real problems, remaining customer-centric, and adapting to the evolving landscape of business. As the conversation unfolds, listeners gain deep insights into the dynamics of leadership, navigating challenges, and the power of purpose in driving entrepreneurial success.

Episode Highlights:

13:31 – The most famous quote on culture is from Peter Drucker, who says “Culture eats strategy for breakfast”, and he’s right. This is one of those areas where I think the biggest mistake that most companies are making as it relates to their culture is that they’re trying to be everything to everybody. And you just simply can’t be that, whether you’re looking at the customers you serve, the employees you have, or even your own internal goals, I really do think that you’ve got to get very, very precise on what those goals are and how those goals are brought about through an organization.

28:09 – I don’t know the right answer for you. I know the right answer for Kajabi was to remain steadfastly focused. The outcome, which was the success of our customers, meant that when our customers needed email, we built email. When our customers needed automated live events, we built automated live events.

It meant that whatever our customers needed, we were committed to staying at the forefront of that for them.

32:20 – I’m a much bigger fan of actual intelligence than I am of artificial intelligence. That’s the AI that I choose to focus on. I think that right now, AI is an amazing tool, but it’s a terrible leader. If you’re counting on the fact that AI is going to replace your business, then you probably deserve to be replaced by AI. If the world needed information and that was what was important or relevant, we’d already be set; you know, all of the information is online, available for free, and in a disorganized and possibly not true fashion, but it’s all out there and available. And AI is learning off of that and is a little bit better. But I think we’re going to see AI go through the same adoption curve that we always see everything go through that everyone’s going to get really excited about, like the Internet in 1995.

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