41. How Self Care Saved My Life, Stephanie Morimoto Owner and CEO, Asutra

How do you go from burnout to building a business about self-care… alongside Venus Williams?

For this Women of Color Rise podcast, Analiza talks with Stephanie Morimoto, the Owner and CEO of Asutra. She shares how she started her journey from 18 hour work days and burning out before she turned 30. She was so tired on weekends that she couldn’t even get to bed and would crash on the couch. Stephanie decided to make a change. She decided to focus on self care and get clear on who she wanted to be in life. This led Stephanie to buy a small business called Asutra, which is woman-owned, women-led, and a team of 60% people of color. Asutra’s mission is about active self care, offers 50+ natural remedies to help people take care of themselves on purpose so they can get the most out of life. The products are so good that Venus Williams (yes that Venus Williams) was already using Asutra’s products and reached out to Stephanie. Venus is now a part owner and Asutra’s team as Chief Brand Officer.

Here are tips Stephanie shares:

• Practice self-awareness – Get a good therapist to understand your patterns, often tied to what we learned in childhood.
• Embrace that we are enough – We don’t need to be productive to prove our worth.
• Take time to reflect – Stephanie was able to take time to reflect and get clear on who she wanted to be. She also used The Artists Way to journal and find a way she could be creative and give back to the community. 
• If you want to contribute, take care of yourself – To take care of our world, we need to be in community and take care of each other. To take care of each other, that means we need to have a reservoir of energy, which means taking care of ourselves. Everyone deserves to be happy.

Get full show notes and more information here: https://analizawolf.com/ep-41-how-self-care-saved-my-life-stephanie-morimoto-owner-and-ceo-asutra