#3242: Psychographic Alignment: The Key To Your Business Future [Part 1 of 2]

You’ve heard of demographics—age, income, location. But psychographics? That’s where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content. 

If you want people to stick with you long-term, this is a must-know. Let’s get into it—part one of a two-part series!

Show Notes:

[08:23]#1 People don’t care how much you know until they know how much you care.

[16:48]#2 The stuff that you actually deliver does not matter nearly as much is that people feel aligned with you mentally, emotionally and with your values and principles. 
 
[23:48]#3 People buy into personalities more than they buy into anything that is rational or logical. 

[30:44]Recap

Episodes Mentioned:

1364: Rejection Marketing: Drawing People In By Turning Them Away

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