#2989: The Power Of Tap Rooting

Today’s class is about the power of tap rooting. A taproot is a central, dominant root from which other roots grow laterally. If you’ve been in network marketing, you understand this concept. 

You might meet a few people who aren’t good prospects for your business, but their cousin, neighbor, or mailman might be perfect. You can only reach them through the initial person. This is what tap rooting is about—finding out who they know, even if they’re not the right person themselves.

Show Notes:

[05:19]#1 The person you need to know may not be the person you’re currently talking to, but they know the person who you need to know, which means you need to keep working with them. 

[13:41]#2 You must be constantly explaining yourself and your stuff to new audiences.

[22:17]#3 Your message offer and explanation need to be simple enough to be shareable. 

[25:07] Recap

Episodes Mentioned:

1503: The Business & Personal Growth Benefits Of Network Marketing / MLM

2971: Why To Invest In Your Brand

2972: How To Invest In Your Brand

2890: Balancing “Inside” And “Outside” Work

2693: How To Be “Outside” Strategically

2259: How To Be “Outside”

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