#2890: Balancing “Inside” And “Outside” Work

I’ve been heavily involved in media during the first quarter of 2024, in media, making appearances, collaborations, you name it. Now, every hour I spend on other platforms is an hour I’m not working on my own stuff—writing articles, recording this show, creating new programs, you get the drift. It got me thinking about the balance we need to strike, especially for active self-marketers like myself, between being “outside” and “inside.”

When I’m out there on other people’s shows or platforms, that’s the “outside” hustle – reaching new audiences and expanding my reach. On the flip side, the “inside” is when I’m here recording for my own audience, writing articles, and working on internal business stuff like courses and sales funnels. Today, I want to share with you the internal conversation I have about this delicate balance. If you’ve got a product or service and need to do marketing to get it out there while keeping your business running smoothly, finding the balance between the “outside” and the “inside” is key. Stick around, and let’s get into it.

Show Notes:


[06:22]#1 There is a season for everything, and for everything there is a season.

[12:58]#2 Balance does not mean 50-50.

[20:47]#3 There’s no right or wrong answer to what level of balance you need to strike, but you need to have an answer. 

[23:37] Recap

Episodes Mentioned:

2096: The 3 Seasons Of Your Work (And How To Manage Them)

398: The Planting and Harvesting Seasons of Life

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