#2710: Why I Ended My #DailyMotivation Text (Then Brought It Back*)

I wanted to discuss why I decided to temporarily stop sending out daily motivation texts and then reintroduce them in a different way. You may already know about this change as I announced it a while back. The primary reason behind this decision was the need for fast implementation in business. When I realized that the cost of sending daily texts was not providing the expected return on investment, I made the call to discontinue it. Return on investment is crucial in business, and I needed to ensure that every dollar spent would eventually bring in revenue. 

One of the strategies I considered was the concept of a loss leader, where we could take a loss on one aspect but make profits elsewhere. It led to the idea of offering a $2 monthly subscription for daily motivation while continuing to provide a free Monday motivation text. This approach allows people to choose the level of engagement that suits them. The key takeaway is that change is always possible. The text community remains active, and I’m open to adapting to better serve the audience. Your feedback and suggestions are essential in shaping the future of this community.

Show notes:

[10:19]#1 Fast implementation.

[16:53]#2 Return on Investment.

[26:21]#3 Text number does still exist.

[28:42]Recap

Episodes Mentioned:

2330: Why I Kept My DailyMotivation Text – At 15X The Cost (!!!)

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