When to Generalize vs. When to Niche Down w/ The Kooler, The Squirrel Boss, Hampton Adams

Products that protect in all shapes and sizes: squirrels-be-gone, cooler in a cooler, and butter-like tape for athletes.

Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:

• The Kooler’s target persona advantage, vague packaging, and how to market the product
• Squirrel Boss’ vague pitch, traditional marketing woes, and tapping into the emotional aspect of the product
• Hampton Adams’ lack of profitability, not aligning with consumers’ goals, and high customer acquisition costs

Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.