What To Do With A Product In Search Of A Category w/ Funky Mello Marshmallow Creme

Why did the marshmallow become an astronaut? To explore ‘s’more’ galaxies. Nothing says a sweet delicious treat like a good ol’ mellow. Today’s founders totally agree. Will their product be enough to sweeten the sharks? 

Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:

• Building a product outside of a category
• Focusing on a single use case
• Value-based market for a net new product

Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.