We’re Swiping Right On This Genius Marketing Play w/ Hater Dating App

Today in the tank, we have a product aiming to make everyone a hater. Nothing says long term commitment like mutual hatred, right?

Well, that was the premise of this now defunct dating app. Was it competition that drove them out of business, or did the Sharks simply think it wasn’t a good match?

Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for:

• Wide vs. narrow marketing
• Having a differentiator 
• Freemium business model breakdown

Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.