The Future of Fashion Is African: Building an Ethical Clothing Factory in Rural Kenya with Jo Maiden

Episode 177 with Jo Maiden, founder and CEO of SOKO Kenya, a trailblazing ethical fashion manufacturer driving social and environmental impact from the heart of rural Kenya. Jo is a visionary entrepreneur transforming the global fashion landscape by proving that high-quality, sustainable production can thrive in Africa and uplift communities in the process.

Founded in 2009, SOKO Kenya employs over 150 local workers and partners with global fashion brands to deliver garments made with purpose, not just profit. The company integrates solar power, rainwater harvesting, and waste repurposing into its operations all while providing fair wages, healthcare access, and pension schemes to its workforce. Beyond the factory, Jo’s Stitching Academy and Kujuwa Initiative have created pathways out of poverty through vocational training and menstrual health education for thousands of women and girls across Kenya.

In this conversation, Jo shares how she built a values-driven factory from the ground up, why Africa is the future of ethical manufacturing, and what it takes to challenge the norms of fast fashion.

What We Discuss With Jo Maiden

• Jo’s decision to launch SOKO Kenya and her vision to use fashion as a vehicle for social and economic change in Africa.
• How SOKO Kenya is redefining ethical fashion by combining high-quality production with fair wages, community investment, and environmental sustainability.
• The role of local manufacturing in Kenya’s rural economy and how SOKO Kenya is creating dignified employment opportunities for women and youth.
• How sustainability is embedded into every layer of SOKO Kenya’s operations
• SOKO Kenya’s collaborations with international fashion brands and what it takes to build trust, transparency, and long-term partnerships

Did you miss my previous episode where I discuss Education for Economic Resilience: What It Takes to Build Lasting Education Systems in Africa? Make sure to check it out!

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Connect with Terser:
LinkedIn – Terser Adamu
Instagram – unlockingafrica
Twitter (X) – @TerserAdamu

Connect with Jo Maiden:
LinkedIn – Joanna Maiden
Twitter – @SOKOKenya_jo

Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

www.etkgroup.co.uk
info@etkgroup.co.uk