S2EP#43 | Learn how SEO Makes Google Your Ultimate Matchmaker with Lauren Gaggioli

Join Lauren Gaggioli in this episode as she explores the crucial role of SEO for entrepreneurs. Discover how SEO can transform online strangers into satisfied clients, drawing from Lauren's own journey of moving from in-home tutoring to successful online courses. Learn why having a website is essential for entrepreneurs and the process of effective keyword research to attract the right audience. Lauren underlines the power of Google and SEO for organic business growth, providing valuable insights into website optimization techniques, keyword selection strategies, and the pitfalls of relying solely on social media. Tune in to enhance your SEO journey with Lauren's expert advice.

Takeaways

-SEO is essential for entrepreneurs to attract organic traffic and turn strangers into clients.

Having a website is crucial for establishing a strong online presence and owning your digital real estate.

-Keyword research is the foundation of SEO and helps entrepreneurs understand what their target audience is searching for.

-Optimizing website pages for keywords can improve search engine rankings and increase visibility to potential clients. Optimize existing websites by implementing technical improvements and on-page SEO strategies.

-Benchmark and analyze your website's performance to identify areas for improvement.

-Choose keywords based on difficulty and volume, targeting low-difficulty, long-tail keywords for better ranking opportunities.

-Align your chosen keywords with your brand and ensure they lead to authentic and meaningful content.

Chapters

00:00 Introduction and Background

03:03 The Importance of SEO for Entrepreneurs

08:00 Overcoming Resistance to SEO

13:41 The Power of Google and SEO

18:37 The Role of Websites in SEO

23:55 The Risks of Relying Solely on Social Media

28:38 Getting Started with Keyword Research

32:58 Optimizing Website Pages for Keywords

33:46 Optimizing Existing Websites

34:32 Technical Optimization

35:27 Benchmarking and Analyzing Performance

36:25 On-Page SEO

37:21 Keyword Ranking Strategy

38:07 Understanding Keyword Difficulty and Volume

38:59 Starting with Low Difficulty Keywords

39:58 Long-Tail Keywords and Ranking

41:19 Choosing Keywords in Alignment with Your Brand

43:04 The Importance of Organic Growth and SEO

44:54 Empowering Entrepreneurs with SEO Knowledge

46:25 The Role of AI in Copywriting

49:21 The Limitations of AI in SEO

50:28 Taking the Next Right Step

Bio:

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course – Big Why Life (bigwhylife.com) – to help folks from all walks of life create their personal mission statement and support healthy habits to support living a life of purpose. She is also an organic content marketing expert, having leveraged SEO and organic marketing to grow and sell her first business – Higher Scores Test Prep (higherscorestestprep.com) – an online ACT & SAT prep company.

Connect with Lauren on Social::

instagram.com/laurengaggioli

youtube.com/@laurengaggioli

pinterest.com/laurengaggioli

linkedin.com/in/laurengaggioli

MORE FROM GIRLTAKENOTE PODCAST

__________________________________________________________

Grab our FREE Ultimate Girl Boss Checklist:

Are you ready to kickstart your entrepreneurial dreams and break free from the 9-to-5 routine? We're here to empower you on your Girl Boss journey. Get started today by joining our vibrant community and receive your FREE "Ultimate Girl Boss Startup Checklist." Click here: https://idyllic-cake-97280.myflodesk.com/startupjournal

Shop our Etsy Store for Podcast Social Media Digital Templates Click link here: https://shauniedesigns.etsy.com

Signup for our monthly Newsletter and stay connected to all things GTN!

__________________________________________________________

Join the Ultimate Girl Boss Community on Facebook

https://www.facebook.com/groups/ultimategirlboss

➡️LET’S CONNECT:

Instagram: https://www.instagram.com/girltakenotepod/

TikTok: https://www.tiktok.com/@girltakenotepod

Twitter: https://twitter.com/takenotegirl

Facebook: https://www.facebook.com/groups/ultimategirlboss

YouTube: https://www.youtube.com/channel/UCKravxl9ABrLgFq1IIQ5UqA

Website: https://www.girltakenote.com/

_________________________________________________________

FOLLOW THE HOST:

Shaunie Sanders: @shauniesanders

__________________________________________________________

SHOP MY FAVORITE PODCAST PRODUCTS:

Amazon Store: https://www.amazon.com/shop/shauniesanders

Just For You

Grow Your YouTube Channel with TubeBuddy

Join Our Favorite Scheduling Platform Planoly

Create Your Podcast with Riversidefm

Create Stunning Designs with Canva

Book the Best Podcast Guest with PodMatch

Hire The Best Contractor Using Fiverr

#GirlTakeNotePodcast

Support this podcast at — https://redcircle.com/girl-take-note-podcast/donations

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy