Rob49 on Keeping Family First, Celeb Collaborations & More!

Rising New Orleans rapper Rob49 opens up about his rapid rise in the music industry, family roots, and the unexpected virality of his hit track “WTHelly” Joined by his mom and brothers, Rob talks about the role his family plays in his career, the organic way collaborations have come together, and how he’s navigating fame with a grounded mindset. From early dreams of performing to big-name features and viral TikToks, Rob keeps it real with personal stories, wisdom from experience, and plenty of laughs!