Navigating the Crowded Market Space

Join Matt Watson and Allison Cousins, Founder and CEO of Approach Dating, as they talk about navigating the crowded market space, specifically the world of online dating. Matt and Allison share their personal online dating anecdotes, highlighting the authenticity behind Approach Dating’s organic approach. Together, they explore the intricacies of the online dating app landscape, shedding light on the hurdles of setting your product apart in a highly competitive industry. Matt emphasizes the significance of a robust go-to-market strategy, drawing inspiration from Allison’s collaborative approach as a prime example. Tune in to this insightful discussion!

Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:

https://fullscale.io

Visit the Approach Dating website: 

https://www.approachdating.com

Connect with Allison Cousins:

https://www.linkedin.com/in/allison-cousins

Discussion Topics:

• Building a dating app and competing in a crowded market. (0:38)
• Dating websites and their ownership. (7:46)
• Dating app business model and partnerships. (11:57)
• Building a dating app for singles at sports and entertainment venues. (16:47)
• Hiring a CTO, dating app development, and marketplace challenges. (23:22)
• Online dating experiences and strategies for connecting with potential partners. (29:13)
• Differentiating a dating app in a competitive market through partnerships and unique go-to-market strategies. (34:46)

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