‘My H I J A B, my style’ w/ ‘Raziaa’

In this episode of ‘The UpNUp Podcast’, Safiya Farah, founder of ‘Raziaa’ shares her journey of empowering the “everyday Muslim woman” through her new Hijab boutique. ‘Raziaa’ is a an online hijab boutique that aims to provide stylish, modest pieces at affordable prices, for the everyday Muslim woman. Safiya talks about how the name ‘Raziaa’ comes from her late aunt who passed away in 2016 and how the company was built to commemorate her and continue her legacy. Whether it was about how she overcame the early struggles of entering the fashion industry or how her brand is impacting consumers across the globe in places such as Kuwait, Turkey, Amsterdam, and dispelling the misconceptions about Muslims in todays society, this story is definitely one to keep us all on #TheUpNUp