Larry Miller–I Ran Brand Jordan

Larry Miller was the President of Brand Jordan and the author of Jump a memoir that tells the story of how he ran the iconic sneaker brand for years while harboring a tragic secret—when he was teenager in the streets of Philly he shot and killed someone. The secret gave him nightmares and migraines. He was going to take it to his grave but he decided to write a book about it all and reveal his truth. Miller talks about meeting with the family of the deceased and apologizing as well as about the challenges of running MJ’s sneaker brand.

Toure Show Episode 308

Host & Writer: Touré

Senior Producer: Jackie Garofano

Assistant Producer: Adell Coleman

Editor: Ryan Woodhall

Photographers: Chuck Marcus, Shanta Covington, and Nick Karp

Booker: Claudia Jean

The House: DCP Entertainment