Julio Freire | Athletic Director/Vice Chancellor for Intercollegiate Athletics | University of South Carolina Upstate

New USC Upstate AD Julio Freire offers insight on how he builds relationships with his head coaches during the early days of a tenure, a process that includes being present at as many practices and games as possible. Freire also shares his thoughts on whether there’s such a thing as over-communication between an AD/sport administrator and a head coach, and the importance of making sure head coaches are on the same page.