Joshua Gordon | Sr. Practitioner | Sports Conflict Institute

Josh Gordon of the Sports Conflict Institute joins @TaiMBrown to discuss the process of building a successful organizational culture. Gordon, consultant to multiple athletic departments, corporations, and sports teams talks about the importance of going beyond stating core values, but communicating them in terms of behavior to avoid misinterpretation. He emphasizes being deliberate in developing culture similar to strength training and game planning, stressing the importance of discipline and structure to be successful.