JAMIE KERN LIMA: How a Former News Reporter Built a $1.2 Billion Dollar Brand

How do you go from almost going broke to becoming a billionaire? Jamie Kern Lima will tell you it’s not easy but it is possible because it happened to her. The founder It Cosmetics and the first-ever female CEO of L’Oreal opens up about letting the dream of being a journalist go to follow a calling to change women’s lives. Before she sold her cosmetic company (she started in her small LIVING ROOM!)  to L’Oreal for $1.2 billion dollars cash Jamie was a local TV reporter struggling with a sensitive skin issue. After trying everything she could to cover it up she realized there was nothing on the market for people like her and as she would find out millions of others. Jamie would go on to create a makeup brand that is still inspiring women all over the world to live their life with love and confidence. It’s a success story filled with years of no’s, rejection, more no’s, personal insults, mean girls, financial instability…  pretty much everything that would make anyone want to give up on their dream.  How did Jamie push through the self doubt? How did she stay true to herself and make one of the hardest decisions in her life when everything was on the line by doing something we all should do more often: follow your gut. On the Oh My Goff Podcast the powerhouse CEO who has perhaps one of the biggest hearts ever is now telling her remarkable story and sharing her tips for success in her first book “Believe IT: How to Go from Underestimate to Unstoppable”.

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