ITV #200 Roger Bonds

00:00 — “I believed him.”

Why believing in someone else’s dream cost Roger his own.

00:12 — When loyalty kills the dream

How misplaced loyalty gives others control over your life.

00:26 — Being added to Cassie’s lawsuit

The moment that forced Roger to speak — and why he stayed silent for years.

00:40 — “I won’t let anyone do that to my mother, sister, or daughter.”

00:45 — Nine years with Diddy & prison time

How loyalty, proximity, and survival shaped his choices.

00:51 — Why most people didn’t speak up

00:58 — The biggest lesson from business, Puff, SR Boyz, and the streets

Setting the stage for the full interview.

01:20 — Ash Cash transition to sponsor message

02:23 — Welcome to Inside the Vault

Introducing Roger Bonds: high-level sales strategist, cultural marketer, former head of security, and leader of SR Boy South.

02:35 — Who is Roger Bonds?

Marketing, culture, influence, distribution, and street-level execution.

03:14 — How products actually move & why trust converts to sales

04:03 — Early years: Harlem, street influence & business lessons

How the block became the foundation for brand domination.

05:03 — Applying street marketing to corporate sales

Understanding competition, consistency, and consumer behavior.

06:04 — How SR Boy South was built

Why Roger created a national network of B- and C-level influencers.

08:01 — The conversation with Diddy that sparked SR Boy South

09:23 — Multi-city expansion: Atlanta, Philly, Jersey, NYC, California

10:21 — Roger’s 10 years as Diddy’s head of security

The transition from security to brand ambassador.

11:04 — Diabetes as the strategic exit

Using illness as the only safe way to leave the situation.

11:52 — When admiration for Puff faded

Watching the shift from hero to hardship.

12:52 — The second wind of fame & repeating toxic cycles

13:57 — Behind the scenes: leaving quietly to survive financially

14:55 — Sponsor message #2

15:44 — Public backlash: “Why is Barnes talking?”

Losing friends and dealing with street opinions.

17:01 — Why Cassie naming him changed everything

“They don’t know what I know.”

18:09 — God’s push to speak up now

19:08 — The truth about the Cassie incident

What really happened that night on Sunset Blvd.

20:26 — Why nobody else’s name was in the lawsuit

21:10 — Loyalty, promises & broken trust

22:00 — Roger’s son in Africa

The devastating story: wrongful charge, no evidence, 13 years awaiting trial.

23:45 — Puff’s broken promises to help

24:53 — “I believed him.”

How loyalty blinded his self-belief.

25:50 — The power imbalance & why speaking mattered

27:01 — Lack of credit for SR Boyz success

Millions of cases sold — with no acknowledgment.

28:21 — Puff’s jealousy

When the student becomes a threat.

29:35 — Booking fees, disrespect, and the “I made you” moment

31:04 — Street credibility vs corporate manipulation

32:51 — Life lessons from the 20-year experience

“Put yourself first.”

34:10 — Blind loyalty vs strategic loyalty

What he teaches the youth today.

35:31 — Signs of character we ignore

36:05 — Corporate gangsters vs street gangsters

How to survive emotionally in business.

37:40 — How faith helped him transition from rage to restraint

38:54 — “If Puff called me today…”

What Roger would say.

40:06 — The future: domestic violence advocacy, anger management, certification work

Turning pain into purpose.

41:14 — Speaking to men: self-belief as a survival tool

42:06 — Speaking to women: the “Cassie problem” & self-worth

43:17 — How people sacrifice their dreams without realizing it

44:12 — Legacy: what Roger wants his daughter to know

45:06 — Why the streets are over

46:10 — Ash Cash on Bonds’ legacy beyond the Diddy story

47:17 — Why this book is different

Lessons + story = transformation.

48:23 — Global interest: Russia, France, Italy & more

49:15 — Publishing details: Amazon, Barnes & Noble, Walmart, Target

50:10 — The audiobook is coming

50:30 — Where to follow Roger Bonds

IG: @TheRealRogerBonds

FB: Roger Bonds

YouTube: RogerBonds5317

51:09 — Closing the Vault

Follow Inside the Vault: @InsideTheVault

Follow Ash Cash: @IAmAshCash

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