ITV #198 The New Rules of PR: Influence, Impact & Income w/ Ebony Porter Ike | Inside the Vault

PR is NOT a luxury. It’s survival.

In this episode, global PR strategist Ebony Porter Eay reveals the truth about being seen, being trusted, and being remembered in an overcrowded digital world.

If you’ve ever wondered why your business isn’t growing… why your following doesn’t convert… or why your story isn’t landing the way it should — this conversation gives you the blueprint.

Ebony breaks down the difference between being visible and being strategically visible, how to build trust in the media, how to protect your reputation, and how to rebuild after a public setback.

She also shares the mindset shifts behind crisis management, authorship, credibility, and longevity in business.

This is a masterclass in perception, brand leadership, and protecting your peace while pursuing your purpose.

Timestamps

00:00 — “It’s Okay Not to Have a Million Followers”

00:07 — PR vs Publicity: What Being “Strategically Seen” Really Means

00:14 — Why PR Is NOT Optional Anymore

00:20 — Bill Gates’ PR Philosophy

00:32 — The Diddy Question

00:49 — Authenticity vs What’s Best for Your Business

00:56 — Stop Comparing Yourself to Social Media

02:02 — Welcome to Inside the Vault

02:15 — Visibility: The Currency Money Can’t Buy

02:43 — Meet Ebony Porter Ike

03:31 — Why Most Entrepreneurs Misunderstand PR

04:10 — What PR Really Does for a Business

04:49 — Every Major Company Has a PR Partner — Here’s Why

05:05 — Who Is Ebony Porter Ike?

06:00 — PR Isn’t Optional: The Real Reason

07:01 — Why People Think PR Is a Luxury

08:00 — Why Ebony Rejects Clients Who Aren’t Ready

08:48 — Strategy vs Vanity PR

09:35 — The Problem With Wanting “Looks” but Having No Offer

10:23 — How to Stay Ready for Major Media Opportunities

11:02 — The #1 Mistake in Visibility

12:00 — Authenticity vs Professionalism in the Spotlight

13:08 — How Public Figures Must Move Differently

14:02 — Why Public Figures Need Counsel Before Speaking

14:46 — Coinology: Money, Media & Mindset

15:25 — Your Pain Is Where Your Millions Hide

16:14 — The “Talented Tenth” of Today

17:02 — Studying the DNA of Success

18:10 — Failing in Public vs Failing in Private

19:08 — Crisis Management 101

20:15 — Why Every Successful Person Needs a Crisis Manager

21:05 — Turning Visibility Into Financial Success

21:45 — The Biggest Interview Mistakes Entrepreneurs Make

22:58 — Relatability > Perfection

24:07 — How Beyoncé’s Transparency Shifted Her Brand

25:22 — Can the “It Factor” Be Bought?

26:04 — Mastery Over Popularity

27:06 — Credibility After the Pandemic

28:02 — Why Books Are Still the Ultimate Credibility Tool

29:17 — How to Launch a Book the Right Way

30:08 — Why Authors Fail (and How to Fix It)

31:01 — The Real Purpose of a Book in Business

32:00 — How to Relaunch a Book That Flopped

33:17 — Ebony’s Biggest Brand Deals

34:12 — The DNA of Closing Multi-Million Dollar Deals

35:41 — The Real “It Factor” Explained

37:10 — When Founders Aren’t the Face: How to Pivot

38:36 — Ebony’s Personal Story: Leaving Corporate

40:01 — When Your Dream Doesn’t Match Your Life

41:04 — Surviving Betrayals and Staying the Course

42:05 — Faith, Purpose & Calling

43:21 — Legacy, Family & Global Expansion

45:00 — What Wealth Really Looks Like

46:18 — Peace > Money

47:11 — How to Break Into PR the Right Way

48:36 — Create What People Need — Not What You Want to Sell

49:43 — Ebony’s Biggest Money Mistake

50:30 — The Danger of Scaling Too Fast

52:02 — The #1 Hire Every Business Needs

53:06 — The Best Money Ebony Ever Spent

54:12 — Faith as the Foundation of Entrepreneurship

56:02 — How to Know If You’re Ready for PR

57:33 — Why Ebony Loves Working With Underdogs

58:42 — The Diddy Question (Part Two)

1:02:05 — Can We Restore People Instead of Cancelling Them?

1:05:08 — Advice to 18-Year-Old Ebony

1:07:08 — Final Wisdom: Go at Your Own Pace

1:08:03 — Where to Find Ebony Porter Ike

1:09:24 — Closing the Vault

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy