Inside the Business of Afrobeats: International Festivals, Culture & Global Influence with Adesegun Adeosun (SMADE)

Episode 162 with Adesegun Adeosun (SMADE), CEO of SMADE Entertainment, Europe's leading Afrobeats music, live entertainment, and lifestyle promotions company.

Since its inception, SMADE Entertainment has successfully planned, organized, and delivered some of the biggest Afrobeats concerts and festivals across the UK, Africa, and Europe. Their events have been headlined by global superstars like Wizkid, Davido, Burna Boy, Diamond Platnumz, Tiwa Savage, Yemi Alade, and many more.

At the heart of their success is Afro Nation, the world’s largest Afrobeats festival, celebrating African culture through music, food, art, and an electrifying atmosphere. Tune in to hear SMADE’s journey, the rise of Afrobeats on the global stage, and the impact of live entertainment in shaping African music culture.

What We Discuss With Adesegun (SMADE)

• SMADE’s journey in bringing Afrobeats to the global stage, the inspiration behind organising events in the U.K., and the rise of the genre as a worldwide movement.
• The key business principles that have driven SMADE Entertainment’s rise to become one of Europe’s leading entertainment companies.
• The importance of strategic partnerships in SMADE Entertainment’s expansion.
• The major financial challenges faced in launching Afro Nation and SMADE Entertainment, and how they were overcome to build a successful entertainment empire.
• The strategies that set SMADE Entertainment and Afro Nation apart in the highly competitive global festival scene.

Did you miss my previous episode where I discuss How Scotland and Africa Can Do More Business Together: Challenges & Opportunities? Make sure to check it out!

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Connect with Terser:
LinkedIn – Terser Adamu
Instagram – unlockingafrica
Twitter (X) – @TerserAdamu

Connect with SMADE:
LinkedIn – Adesegun Adeosun Jr (SMADE)
Twitter (X) – @iamSMADE

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