Increasing Japan-Africa Business Opportunities Through AI & Technology with Bernard Laurendeau

Episode 165 with Bernard Laurendeau, who is Managing Director of Enkopa Lab, which is at the forefront of driving successful Japan-Africa investments by leveraging AI and technology. With a focus on market diversification, the firm helps Japanese companies navigate Africa's complex business landscape. Enkopa Lab on driving successful Japan-Africa investments through AI & technology

Enkopa Lab is repositioning investment approaches by prioritising human capital development over resource acquisition. Japanese firms have made significant inroads into sectors like financial services, technology, and FMCG, distinguishing their approach from other major players. However, risk-averse decision-making remains a challenge for many Japanese corporations, slowing international expansion.

In this episode we explore the opportunities, challenges, and future of Japan-Africa investments, looking into insights into how technology, data, and innovation are unlocking new possibilities.

What We Discuss With Bernard

• The evolution of Japan’s investment and engagement in Africa over the past three decades and its impact on economic development.
• Common misconceptions Japanese companies have about the African market and how they impact business opportunities and investment strategies.
• The key barriers preventing greater Japanese investment in Africa and the challenges firms face when entering the market.
• How Enkopa Lab uses AI and digital tools to empower Japanese companies with data-driven insights for smarter investment decisions in Africa.
• Strategies African countries can adopt to enhance their appeal and attract more Japanese investment.

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Connect with Terser:
LinkedIn – Terser Adamu
Instagram – unlockingafrica
Twitter (X) – @TerserAdamu

Connect with Bernard:
LinkedIn – Bernard Laurendeau (ቤርናር – ベルナルド)
Twitter (X) – @_blaurendeau

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Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

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