“I just waited for my turn in regards to finding what that unique disruption would be into this industry into this market place,” Says Deida Massey

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Episode 112:

Guest Name:  Deida K. Massey

Guest Business:  Bixa Beauty

EPISODE SUMMARY 

In this episode of Black Businesses Matter Podcast we chat with Deida K. Massey is the Founder and CEO of Bixa Beauty; a vegan friendly product line that empowers individuals by celebrating beauty through the richness of cultural diversity, ethical practices, and inclusivity.

Deida shares her inspiring journey, tracing her love for beauty back to childhood memories of experimenting with her mother’s makeup on herself and her cousins. Creative and imaginative from a young age, she initially followed in her grandfather’s footsteps by studying child and family law. While working in the city office, Deida also pursued her passion as a makeup artist, ultimately making the bold decision to leave her job and move to Los Angeles to become a celebrity makeup artist.

The spark for Bixa Beauty came during a mission trip to Zanzibar, where a tour guide introduced her to the Bixa orellana plant,commonly known as the lipstick plant. This moment inspired the launch of her paraben-free, cruelty-free brand.

Deida also speaks candidly about the challenges of entrepreneurship, especially for Black women. She emphasizes the importance of mentorship while highlighting the ongoing struggle to secure adequate funding, despite consistent access to guidance and support.

If you’re passionate about clean beauty, entrepreneurship, or making space for diverse voices in the industry, this is the episode for you!

 IN THIS EPISODE, I TALK ABOUT…

1. What was Deida  like as a child? 
2. When did she decide to focus on make up 
3. Bixa Beauty founding. 
4. Importance of mentorship and funding. 
5. BBM Brag Moment   
6. What brings them joy? 
7. Why do black business matter? 

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Connect with them

Connect with them on their website: 

https://www.bixabeauty.com/

Connect with them on Instagram:

https://www.instagram.com/bixabeauty/

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