How To Beat Your Competition By Making Your Product Special – Brett Berish

Brett Berish is the CEO of Sovereign Brands and the creator of its most popular : Belaire , America's fastest- growing French sparkling wine brand. Running a family-owned, multi-generational, global company comes with a lot of insight, perseverance, and genius business acumen. In this classic episode of the Social Proof Podcast we sit down to discuss :

• His early upbringing and growing up as the kid who had " a million ideas" and what it takes to pick one lane and stick with it.
• Navigating through the wine and spirits industry and maintaining consistency, honesty, and authenticity within how the Sovereign Brands group of companies compose business.
• Selling Ace of Spades: how it launched him into being able to produce other brand ideas.
• The truth behind SELF MADE : why he is inspired by the path of others and his passion to capture those stories for others to learn from .
• Choosing Ideas : the power of getting quiet enough to navigate to choosing your "winner."
• Branding vs. Re-Branding : knowing when to part ways with a brand as your baby or taking the time to repackage it.

and so much more!

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