How a Boutique PR Company Is Changing the Conversation About Africa’s Tech and Start-up Sectors with Jessica Hope

Episode #63 with Jessica Hope,  who is Founder and CEO at Wimbart, which is a boutique public relations company with a heavy emphasis on Africa & emerging markets. They produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.

They work across technology, start-ups, entertainment, social enterprises, entrepreneurs and consumer products, to deliver memorable press campaigns.

What We Discuss With  Jessica Hope

•  How have PR and communications evolved in Africa during your time working on the continent?
•  What is the current state of PR and communications in Africa? 
• Do you believe African businesses truly understand the power of PR and communications, both internally and externally?
• Do you believe there is a link between positive PR and communications and investment flows into Africa or specific companies?
• Is it still difficult to pitch stories on Africa to journalists outside of Africa, or has this changed?
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Connecting Talent to Opportunities. Overcoming Challenges in African Workforce Development with Noam Kan? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Jessica on LinkedIn at JessicaHope, and Twitter @Wimbart

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