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Jesseca Dupart ( BB JUDY) knows all about the BUILDING something from the ground up. Her Multinational National brand Kaleidoscope Hair Products is the result of a lifetime of consistency, creativity, and grit! We talk about her early years of doing hair, the ins and outs of building a brand, marketing, the power of social media, and what it’s like to be in retail behemoths Walmart and Target! This is a masterclass… Take out that notepad. Let’s get it!