Ep 357: Diversifying Your Customer Base with Yanev Suissa

Yanev Suissa explores the art of leveraging market dynamics as a founder. The episode also ventures into the realm of artificial intelligence (AI) as a transformative tool for your business. Uncover the potential of AI in driving growth and innovation, while also acknowledging the short-term gains that customers may seek from this cutting-edge technology.

Learn from Yanev’s invaluable advice on diversifying your customer base to create a resilient and thriving business. Discover the power of seeking counter-cyclical market players and offering solutions that precisely address your customers’ pain points. Embrace the key principle of focusing not only on your “vision” but also on delivering tangible ROI and value to your customers right now.

Are you wondering how to expand your customer base and forge impactful partnerships? Yanev Suissa has the answers. Looking for real-world examples of diverse customers? He discusses a range of industries, including Fortune 480 companies, the public sector, technology, healthcare, commercial, and international sectors. Tune in as he shares strategies for working with investors who offer diverse networks of contacts and collaborating with strategic investors who bring something unique to the table.

Episode Highlights:

01:30 – In the venture world and in the startup world and the entrepreneur’s world, we sell what could be the vision. But a customer wants what they can use now that drives ROI now that brings them a return and value now for the problem that they’re experiencing. And so, I think that that’s a really important thing. When you’re going into a customer, you could sell a vision. You could sell a tool set that they could do a million things with, but they’re not going to think for you. So, at the end of the day, you want to be able to say, “I know you have this pain point. I can solve this now.”

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