Ep 294: Driven by a Desire for Diversity in Entertainment, Behind the Scenes with Veronica Salcedo

In this Cracking Corporate conversation we chat with Veronica Salcedo, the Senior Director of Integrated Marketing within NBCUniversal’s Entertainment & Lifestyle Group, where she leads a team of marketers ideating and executing brand campaigns across NBCU’s cable portfolio. We touch on the lack of diversity behind the scenes and how that has impacted her career, finding her voice in her career, how to gain the trust of senior leadership and so much more!

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