‘E X C I T E D til we expire’ w/ ‘Edlewetter’

In this episode of ‘The UpNUp Podcast’, young designer and founder of ‘Edlewetter’ brand(@edlewetter), Tewelde Abraha, shares his journey to merging his creative pursuits with forming his growing apparel line. From early influences from the likes of Kobe Bryant and Kanye West, the Edlewetter brand embodies both the grit and innovative designs that will keep Tewelde and his brand moving forward. Whether it was how he single handedly customized each product so that it’s a one of one, or still maintains all of these efforts while pursuing his education, this story is definitely one to keep us all on #TheUpNUp