Cause-Based Marketing: Performative or Impactful? w/ Long Wharf Supply Co, Animated Lure, Corks Away Wine Adventures

Life’s an ocean, and so are these products (well, they’re related): recycled oyster-shell sweaters, robotic bait, and a booze cruise.

Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:

• Long Wharf Supply Co’s cause-based marketing efforts and niched audience
• Animated Lure: unsure if audience will take the bait and good product, wrong audience
• Corks Away Wine Adventures’ lack of visual unique identity and lack of defensibility

Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.