Brand Building: She helps define a brand-based company’s reputation, not just its visual identity.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence).

Here are some key highlights from the conversation:

🎙️ Guest Background

• Danielle is a Spelman College graduate based in Miami, Florida.
• She began her career in event planning and transitioned into public relations after working at Radio One in Philadelphia.
• She founded Women in Media Global in 2012, impacting over 15,000 women and students globally.

📣 Strategic Communication & Branding

• Emphasizes the importance of external communication and understanding the target audience.
• Defines a brand as a company’s reputation, not just its visual identity.
• Brand activations are described as experiential marketing efforts that create emotional connections with consumers.

💡 Marketing & Sales Insights

• Advocates for niche marketing over trying to appeal to everyone.
• Encourages small businesses to allocate 10–30% of profits to marketing.
• Offers a six-week marketing and sales accelerator for startups and growth-phase businesses.

🤝 Client Onboarding Process

• Offers a free discovery call to assess fit and understand client goals and pain points.
• Works primarily on a retainer model for PR services.

🎧 Extensions of Her Brand

• Hosts the WIM Speaks podcast, available on Spotify, Apple, and YouTube.
• Uses platforms like Instagram and LinkedIn to connect and share her work.

#SHMS #STRAW #BEST

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