African Arts, Sports and Culture. Africa's Soft Power: The New Driver of Change on the Continent with Obi Asika

Episode #49 with Obi Asika, who is well-known throughout the world for his contributions to Africa's creative industries, entertainment, events, social media, music, and sports. As a result, he has showcased his unique skills as an executive producer on several television shows, including but not limited to Big Brother Nigeria, Doctor's Quarters, Dragons Den Nigeria, The Apprentice Africa, Calabar Rocks, Etisalat One Million Dollar Show, 100% Naija, and Naija Sings.

Among other things, Obi is a convener at the Africa Soft Power Project, a member of the board of the Nigerian Olympic Committee, and the co-founder of Social Media Week Lagos

What We Discuss With Obi Asika

• Are you surprised by the success of Nigerian music so far?
• Is it safe to say that Nigerian music, film, and culture are the continents most important exports right now, and do you believe we are fully leveraging their power to propel Africa forward?
• What does the term "soft power" mean to you?
• How can Africa strategically use the soft power of its creative, cultural, and knowledge industries?
• You are also a member of the Nigerian Olympic Committee's Board of Trustees. How did this happen, and what are the board's priorities in terms of supporting Nigerian competitors?
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss The Boom in African Art. African Artists and Innovative Platforms Shaking up the Global Art Scene with Onyinye Anyaegbu? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Obi on LinkedIn at ObiAsika, and Twitter @obiasika

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