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Entrepreneur

321: How Shontay Lundy Got Black Girl Sunscreen in Every Target in America

podcast October 12, 2022

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Shontay Lundy, Founder of Black Girl Sunscreen is in the guest chair today. In 2016, Shontay realized she was tired of using sunscreen that left a white residue on her dark skin. So she decided to leverage her MBA and knack for business to develop a melanin-friendly option. Since then, Shontay has emerged as a thought leader and innovator in the beauty industry and her success has been chronicled by Forbes, Business Insider, Teen Vogue, InStyle, and countless other national publications. In just a few years, Black Girl Sunscreen has made its way to Ulta, CVS, Walgreens, Macys.com, NordstromRack.com, FSA.com, Ross, TJ Maxx, and specialty retailers across the globe.

In episode 321, Shontay shares:

  • How she grew Black Girl Sunscreen into 10,000 doors and eight retailers 
  • What it took to prove the concept of sunscreen for dark skin
  • How she drives her business on intuition and clever strategizing 

Check out episode 321 and others on Apple Podcasts, Spotify, and YouTube 

This episode is brought to you by:

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