S12 E222: Bringing The African Diaspora To Madison: ZEBRADOGs Mark Schmitz Helps Design A Space Full Of Black Truths

ow do you share a vision that has never been seen before? Mark Schmitz shares how ZebraDog acted as a conduit for the vision of The Center for Black Excellence and Culture. Zebradog knew how to tell stories through a space and The Center team knew the stories of the Black community, and they came together to bring these stories to life. Dr. Gee and Mark discuss the importance of storytelling, especially right now, where history and storytelling are in danger.

Mark works on projects all over the world but he has been changed by the this hometown project that is a part of his shared community. They explore together how we are the embodiment of our history and how you become the buildings that you inhabit. The space of The Center is a hopeful vision of what we want to see for the Madison community.

Mark has been in the visual design and storytelling world since 1985. About 35 years ago, he started shaping what would become ZEBRADOG with a simple but bold idea: combine traditional visual communication design thinking with emerging technologies to create environments that engage all the senses. He wanted to build places that tell stories, connect people to brands in authentic ways, and invite them to linger a little longer—to learn, to touch, to feel. Today, that idea has grown into a world-class experiential design consortium that brings visual brands to life within built environments around the globe. The ZEBRADOG team is made up of exhibit architects, interior and graphic designers, producers, programmers, and software developers, all sharing one thing in common: they’re passionate thinkers who love what they do. Mark travels across the country speaking about “Dynamic Environments” and “The Human Experience of a Brand.” He’s a frequent keynote speaker for groups like the American Institute of Architects, the International Interior Design Association, and the American Marketing Association. As a Certified Experience Economy Expert (CEEE), he helps clients understand how to design experiences that feel personal and memorable. He also serves on the Board of Trustees for Taliesin Preservation, Inc., where he’s helping shape design programs that elevate the industry and celebrate creative heritage. And when he’s not deep in a ZEBRADOG project, you might find him rating golf courses for Golfweek Magazine, lending a hand at Taliesin, or tearing up the mogul fields in Summit County—still smiling on his 62 year-old knees.

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