250: How to Diversify Your Media Coverage to Scale Your Brand w/ Leah Frazier

As a Black entrepreneur building something from the ground up, you’ve probably felt like traditional media isn’t built for you. Maybe you’ve been told you need to land a TV spot or a magazine feature to gain real credibility. But in today’s media world, there are so many more ways to be seen, heard, and taken seriously, and many of them are right at your fingertips. Diversifying your media coverage means learning how to show up across different platforms in a way that fits your brand and reaches your audience, without trying to force yourself into spaces that don’t serve you.

In this episode, Leah Frazier, an Emmy Award-winning media strategist and founder of Think Three Media, joins us to break down exactly how to do that. Leah shares why visibility is no longer about chasing TV interviews and how to build a media presence that aligns with your brand, connects with your community, and actually helps you grow. Whether you’re just starting out or ready to get intentional with your visibility, this conversation will give you the tools and mindset to start showing up strategically and authentically.

DURING THIS EPISODE YOU’LL LEARN:

• What it actually means to diversify your media coverage as a business owner

• Why relying only on traditional press can limit your brand’s growth and visibility

• How to choose media platforms that align with your audience and business goals

• The difference between credibility-building coverage and conversion-driven platforms

• How to tell the right story for the right outlet without losing your voice

• What to do after you get featured to maximize the impact of your media exposure

Don’t miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/250

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist