292: How to Identify and Leverage the Hidden Assets in Your Business

When you think about growth in your business, the instinct is usually to look ahead. What needs to be built next? What needs to be launched? What needs to be improved?

But what if the next level of growth is not about adding something new?

In this solo episode, Monique walks through how to identify and leverage the hidden assets already inside your business. The proof you’ve collected but never fully analyzed. The patterns in how you think that you’ve never documented. The relationships you’ve built but haven’t structured intentionally.

A lot of founders are excellent at producing. Delivering. Creating. Solving. But production and leverage are not the same thing. When revenue depends entirely on your energy, the business can feel like it resets every time you slow down.

This conversation breaks down what actually counts as an asset in your business, why high-capacity founders often overlook their own leverage, and how to run a practical audit so you can start building from structure instead of constant effort.

If you’ve been working hard but still feel like nothing is stacking, this episode will help you see your business differently and use what you’ve already built more intentionally.

DURING THIS EPISODE YOU’LL LEARN:

• What makes something an asset versus just more work

• How to tell if your business depends entirely on your output

• Why normalizing your own strengths keeps leverage hidden

• How proof can shape your positioning and pricing

• The difference between expertise and a repeatable process

• Five focused questions to audit and organize what you already have

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