Branding is the Name of the Game and Why It is Important in Business

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Branding your business involves creating a unique identity that resonates with your target audience. It helps distinguishes your company from its competitors. Your branding can include defining your brand’s interest, personality, visual elements (brand logo, colors, fonts), your brand’s mission, vision, and massaging. We have discussed “Brand Everything” in Episode #7 (go back and check that episode out as well), and this kind of reinforces some of those ideas as well. This episode we really want to try to dig into the idea of what is a brand and who can define when a brand becomes a brand!!!

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