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Society & Culture

438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

November 13, 2024

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This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha’s desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.

In this episode Arsha shares:

  • How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City 
  • How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target 
  • The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities 

Highlights Include: 

07:07 Leaving The Service Industry

10:44 Launching Multiple Businesses At Once 

17:14 Creating Multiple Revenue Streams

19:50 Being The Face Of Your Brand

29:33 Creating a Premium Product

30:48 Getting Into Retail

35:33 Creating Brand Partnerships

41:11 Selling On Amazon

45:23 Creating Your Own Path

Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

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