425: Serving Up Success in Sponsor Revenue with Frederick Birchfield

Frederick Birchfield explores strategies to enhance relations with concessionaires and maximize sponsor revenue. He offers invaluable advice on staffing and food quality, leaving you eager to uncover his specific insights.

Discover how teams can creatively use apps to highlight sponsors, and the role push notifications and geofencing play in revenue generation. Don’t miss out on Frederick’s unique perspectives on finding and seizing lucrative opportunities. For these highlights and more, plug in your headphones, and dive into this micro episode!

Episode Highlight:

01:30 – If a team has sponsors or partners, we can put in a chat wall, we can put in a photo gallery, and we can spotlight every partner on any given night that they will want to choose from. If they want them to come on and tell a story, or whatever it is, Harry’s Plumbing, or something like that, we can showcase that. Which basically, for most venues, if it’s a small market, that’s a way of helping them generate revenue because their partners or sponsors are paying for marketing somewhere else. This way you got your brand in a fan’s pocket. They’re taking you home.

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