#2502: WHO-ing Over Doing

In today’s workplaces, being highly skilled is not always enough to secure employment as multiple decision-makers often consider factors beyond skills such as personality and relationships, making it crucial for individuals to prioritize marketing themselves and building connections.

In this masterclass, I discuss “who-ing over doing”, which means that having the right people is more important than doing the right actions. The value of marketing oneself effectively, building relationships, and being known and liked by others, is more valuable than just being skilled.

Learn how building relationships and effectively marketing yourself can be more important than just having the right skills, and discover the importance of being known and liked by others.

Show notes:
[06:45]#1 Once you have a baseline level of skill and ability, you do not need to keep working on getting better at doing the thing.

[11:40]#2 The thing that you are selling is you.

[18:10]#3 Mediocre products and people can generate significant revenue when properly marketed and properly sold.

[23:27] Recap

Episodes Mentioned:

1575: Doing The Thing Vs SELLING The Thing

1920: How To Turn Attention Into Revenue

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