Ep 299: Master Different Sales Methodologies with Liz Heiman

Liz Heiman goes over a variety of sales procedures and systems, helping you to gain insights into the best possible approaches. She explains that a framework is a set of guide rails that companies must use to communicate and define their ideal customer. She discusses various recognized methodologies within the sales world such as Sandler, Challenger Sale, MEDDIC, Solution Selling, SPIN Selling, and Miller Heiman’s Strategic Selling, Conceptual Selling, and Large Account Management Process.

Liz stresses that these methodologies don’t offer any secrets or magic but instead they require an organized process when selling complex products or services to multiple buyers. If you’re looking to improve your sales game, then don’t miss this episode. Such methodologies are essential for understanding the process of selling complex products or services to multiple buyers. Tune in now to hear more about how these strategies can give you an edge in closing deals successfully.

Episode Highlights

01:29 – In sales, there are a whole bunch of companies that have created methodologies, and you may have heard of some of them. Sandler is one of them. The Challenger Sale is one of them. There’s a new one called MEDDIC. I don’t know how new it is, but that’s kind of a methodology. I come out of the world of Miller Heiman. So, Miller Heiman created programs called Strategic Selling, Conceptual Selling, and Large Account Management. And that was really the early days of creating methodology or process around sales. So, Solution Selling was also happening at the same time and SPIN Selling was also created about the same time. These are also methodologies. And these are the very beginning of “Hey, there’s a process that you follow to do this.”

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