This Black Computer Scientist Built A High-Tech Hair Brand | Candace Mitchell

Candace Mitchell, CEO and Co-Founder of Techturized, Inc., is a 2016 Forbes 30 under 30 recipient, and a business woman that's pushing hard to make her signature brand, Myavana, a household name among women of all ethnicities. 

Candace Mitchell is Co-­founder and CEO of Techturized Inc., a high­-tech hair company based in Atlanta, GA. Their first product, Myavana, is a personalized hair care service that recommends products and services based on scientific analysis of consumer’s hair type and texture. 

In this episode, we discussed: 

• What inspired her to go from a degree in Computer Science, to getting into entrepreneurship and starting her own business 
• How Candace transitioned from a full time in  corporate to making her startup a full time commitment 
• How business and personal mentors have help her grow and keep on track 
• How Candace went about getting capital to start the business and her advice to other entrepreneurs on preparing for that 
• Candace discusses the process of knowing your market through customer discovery 
• She shared a failure in business that helped her growth as an entrepreneur and leader 
• Getting into the 2016 Forbes 30 under 30 and what that's meant for her brand 
• How she's managed to market the brand in cost effective ways 
• What young girls and women with an interest in STEM can do to equip themselves for success 

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