The Truth and Facts About How Africans Consume Brands with Feyi Olubodun

Episode #18 with Feyi Olubodun who is the Founder and Managing Partner of Open Squares Africa, a marketing strategy consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigate businesses successfully there.” He currently consults for multi-nationals and indigenous businesses on how to win in the African marketplace, with assignments across multiple regions on the continent. 

Feyi is one of the leading authorities on understanding the African marketplace, and the author of the seminal book ‘The Villager: How Africans Consume Brands’ which articulates the only proprietary framework for understanding African consumer. 

What We Discuss With Feyi Olubodun

• What should business owners know about the African consumer?
• What are some of the facts and truths about the African middleclass that most people are unaware of?
• Why do so many brands, both global and local, fail to connect with African consumers?
• What impact has technology had in the evolution and change of African consumer behaviour?
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Why the African Continental Free Trade Agreement Is a Global Game Changer with Louis Afful? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Feyi on LinkedIn at FeyiOlubodun, and Twitter @feyiolubodun

Please visit the ETK Group website for more information on how to improve your chances of successfully entering African markets: www.etkgroup.co.uk

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